![]() This space is road-blocked for the same advertiser and/or campaign, so if you choose not to include a companion display ad, no other company’s ad will appear next to your overlay.ĪctiveCampaign implemented both an overlay ad with a companion display ad to increase visibility and clicks: How they work in conjunction with companion display adsĪdding an optional companion display ad to the right of the video player is a great way to supplement your overlay ad. Viewers will only see a teaser for the card for a few seconds (however long the creator designates), or they can click the icon in the top-right corner of the video to browse cards. Sponsored cards: Various sized-cards ( 2mb max) that display promotional content that may be relevant to the feature video, such as products featured in the video. Availability: both desktop and mobile.īumper ads: Non-skippable video ads up to 6 seconds that must be watched in the video player before the main video can be viewed. These are 15 or 20 seconds in length, depending on regional standards. Non-skippable video ads: Must be watched in the video player before the main video can be viewed. Availability: Desktop, mobile, TV, and gaming consoles. Skippable video ads: Play in the video player, either before, during, or after the main video, and viewers can choose to skip these ads after 5 seconds. ![]() Availability: Display advertising is only available on desktop. In addition to these in-display ads on YouTube, there are many other ad formats available, differing primarily with placement, platform compatibility, and ad specs:ĭisplay ads: Appear to the right of the feature video and above the video suggestions list. How are video overlay ads different than other YouTube ads? Note: Advertisers only get paid when viewers click the ad overlay to expand and view the full ad campaign. If they do click your ad, it takes them to your destination URL off YouTube, like a dedicated post-click landing page to promote the offer. Users can see your ad while still watching the video they clicked on, and they can even close the ad at any time by clicking the “X” in the top-right corner. Whether it’s text- or image-based, an ad overlay appears as a pop-up displayed across the bottom 20% of the video window, so it’s not as intrusive as other larger pop-ups. These video overlay ads pop up after the video starts playing, and can be as simple as text (example 1 below) or image ad (example two below): YouTube in-video overlay ads appear across the bottom of a video on watch pages: And YouTube overlay ads being a preferred ad type among advertisers. With that amount of content, brands can reach a massive audience through a variety of ad types. More than 1 billion hours of YouTube videos are viewed every day and more than 300 hours of videos are uploaded each minute. adults who use social media, YouTube has become the world’s largest social media platform.
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